Brand Storytelling
Brand positioning, messaging, and creative briefs that turn complex ideas into stories customers care about.
Helping brands become relevant.
From what you say to what they feel.
Senior Marketing Leader
Hi, I'm Nicole.
I was the kid who actually liked AP Calc word problems. You know, the two-trains-leaving-the-station ones.
Marketing turned out to be the same kind of problem: you're still solving for x. Except now x is people, and people don't follow a formula. That's where it gets fun.
For more than 15 years, I've translated ambiguous business priorities into the stories, campaigns, and systems that get people to act. For the past eight, I led global and North American marketing programs that built reputation, established credibility, and connected back to growth.
I believe in keeping people at the center of everything a brand does. Marketing, after all, is made by people, for people.
When I'm not at my computer, you'll find me chasing my Six Star medal, trying to capture the perfect picture, or picking up the crafting obsession of the week.
Integrated Marketing
Full-funnel campaigns built with cross-functional partners to drive impact.
Content Strategy
Content with a job to do: reach the right people, earn their attention, and move the business.
Marketing Operations & Systems
Workflows, template toolkits, and measurement systems that help teams move faster, stay on brand, and prove what's working.
Core Competencies
- AI-Enabled Marketing Transformation
- Audience Insights & Segmentation
- Brand Positioning & Messaging
- Budget Forecasting & Management
- Campaign Measurement & Reporting
- Channel Strategy
- Cross-Functional Leadership
- Demand Generation
- Event Management
- Executive Communications
- Go-to-Market Strategy
- Integrated Campaign Development
- People Management & Leadership
- Program Management
- Thought Leadership Strategy
- Vendor Negotiation & Management
- Video Production
Work Highlights
Research Built for the C-Suite
Turned a multi-year AI research partnership into a demand generation flywheel, extending every report beyond launch through panels, podcasts, and webinars.
Borrowed Credibility, Earned Reach
Built a recurring social Q&A series with prominent industry thought leaders, timing each theme to amplify larger campaigns.
Making Every Room Count
Managed brand presence at industry conferences, speaking engagements, and executive roundtables, owning everything from logistics and briefings to on-site execution and post-event content.
From Show Floor to Pipeline
Led a first-ever influencer campaign with a respected tech journalist to cut through the noise of CES, turning real-time Instagram Stories and Twitter updates into scalable growth content.
The Story Behind Agency of the Year
Translated the brand positioning into the narrative presentation that helped earn PRovoke Media's North America and Global Technology Agency of the Year.
Systems That Scale the Story
Designed automated project workflows and reusable template toolkits to scale global campaigns while keeping the brand consistent.
Tools & Credentials
Tools I work in
Campaign Monitor
Canva
CapCut
ChatGPT
Claude
Gemini
Granola
Lovable
Mailchimp
Monday.com
Notion
Office 365
Opus Clips
Slack
Substack
Education
California Polytechnic State University, San Luis Obispo
Bachelor of Science, Business Administration
Concentration: Marketing Management
Minor: Psychology
Certifications
Certificate, Public Relations & Strategic Communications
University of Washington
Career
We. Communications
Bellevue, WA, October 2018 – June 2026
Senior Director, Global Marketing
September 2025 – June 2026
Partnered with growth enablement to align integrated campaigns with prospecting priorities, improved visibility into marketing's contribution through attribution and pipeline tracking, and helped set direction for a 12-person global team.
Marketing Director, North America
September 2023 – August 2025
Shaped go-to-market positioning and launch strategy for an AI narrative and a new service offering, translating capabilities into research-backed insights, audience-focused narratives, and market activation plans.
Senior Integrated Campaign Manager, North America
September 2022 – August 2023
Orchestrated global, executive-facing marketing programs at regional scale, equipping account teams with audience insights, messaging frameworks, and campaign assets to accelerate prospect engagement.
Senior Regional Marketing Manager, North America
September 2021 – August 2022
Developed targeted audience campaigns using segmentation insights, executive content, and channel strategy to increase engagement among priority prospects.
Regional Marketing Manager, North America
July 2019 – August 2021
Shaped regional go-to-market strategy for six flagship IP campaigns, building integrated programs across events, executive content, and earned and owned media.
North America Marketing Program Lead
October 2018 – June 2019
Led a three-person regional team building reputational awareness through top-of-funnel campaigns, events, and owned content.
Tether
Seattle, WA, June 2014 – October 2018
Business Development Manager
January 2016 – October 2018
Directed integrated marketing and business development programs connecting brand strategy, audience targeting, and growth objectives, creating an average of 75 qualified opportunities a year and supporting about $3M in pipeline impact.
Business Development & Marketing Coordinator
June 2014 – December 2015
Supported integrated marketing and business development initiatives that connected brand strategy, audience targeting, and growth objectives.
Open to senior marketing leadership roles.
Across integrated marketing, brand strategy, content and editorial, and growth marketing.